July 18, 2024

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E-commerce aggregator Una Brands gets $30M to acquire more APAC brands • TechCrunch

Una Brands, an e-commerce aggregator focused on brands in the Asia-Pacific area, declared the initial shut of its Collection B spherical at $30 million right now. The funding was led by White Star Funds and Alpha JWC Ventures.

Headquartered in Singapore, Una Brands has a existence in Southeast Asia, Australia, New Zealand, China and the United States, and about 200 staff members. It introduced in 2021 with $40 million in funding, and has now elevated a full of about $100 million.

Around the very last yr, Una Makes has acquired much more than 20 e-commerce makes in six countries, together with ergonomic furniture sellers ErgoTune and EverDesk+. Soon after having in excess of functions, Una Models expanded people brand names into Australia and grew profits by in excess of 40% in considerably less than a yr. In overall, Una Makes suggests it now has annualized profits of additional than $50 million and is anticipated to attain group profitability by the conclusion of this year.

Whilst many other e-commerce roll-up firms (like Thrasio) emphasis on makes that offer on Amazon, Una Makes addresses various e-commerce platforms to replicate how fragmented the market is in Asia. For illustration, it appears for brand names on Shopify, Shopee, Lazada and Tokopedia, in addition to Amazon.

Una Makes will use its new funding on additional acquisitions in categories like home and dwelling, mother and toddler, and elegance and private care. The funds will also be applied to further more the improvement of its proprietary technologies for increasing e-commerce brands throughout various channels. Its tech stack involves applications for brand administration, marketing and advertising, supply chain and accounting, and procedure automation and highly developed analytics.